{ "name": "RoughInDesk Plumbing Lead Channel Price Index", "title": "Plumbing Lead Channel Price Index", "url": "https://roughindesk.com/datasets/plumbing-lead-channel-price-index/", "csv": "https://roughindesk.com/datasets/plumbing-lead-channel-price-index.csv", "markdown": "https://roughindesk.com/datasets/plumbing-lead-channel-price-index/index.md", "computed_at": "2026-10-05", "license": "https://roughindesk.com/terms", "headline": "The Plumbing Lead Channel Price Index carries 4 published figures read from 4 sources' own pages, from 14 to 183 USD, read 12 September 2026.", "quotes": [ "The Plumbing Lead Channel Price Index carries 4 published figures read from 4 sources' own pages, from 14 to 183 USD, read 12 September 2026.", "4 of the 41 named sources read in full publish a figure; 37 publish none, read 12 September 2026.", "Plumbing Lead Channel Price Index, channel pay per call (Result Calls, own published rate): median 24.85 USD across 1 source, read 12 September 2026.", "Plumbing Lead Channel Price Index, channel shared marketplace lead (Networx, own prepaid price): median 14 USD across 1 source, read 12 September 2026.", "Plumbing Lead Channel Price Index, channel Google Ads (99 Calls client median): median 130 USD across 1 source, read 12 September 2026.", "Plumbing Lead Channel Price Index, channel Google Ads non-branded (SearchLight benchmark): median 183 USD across 1 source, read 12 September 2026." ], "citation": "\"RoughInDesk Plumbing Lead Channel Price Index\", updated 2026-10-05, https://roughindesk.com/datasets/plumbing-lead-channel-price-index/.", "changed_since": null, "national": { "unit": "USD", "n": 4, "median": 77.425, "min": 14, "max": 183, "p25": 16.7125, "p75": 169.75, "mean": 87.9625, "units": { "USD": 4 }, "published_sources": 4, "named_sources": 43, "read_sources": 41, "not_published": 37, "published_share": 0.098 }, "by_axis": { "channel": { "pay per call (Result Calls, own published rate)": { "USD": { "n": 1, "median": 24.85, "min": 24.85, "max": 24.85, "p25": 24.85, "p75": 24.85, "mean": 24.85 } }, "shared marketplace lead (Networx, own prepaid price)": { "USD": { "n": 1, "median": 14, "min": 14, "max": 14, "p25": 14, "p75": 14, "mean": 14 } }, "Google Ads (99 Calls client median)": { "USD": { "n": 1, "median": 130, "min": 130, "max": 130, "p25": 130, "p75": 130, "mean": 130 } }, "Google Ads non-branded (SearchLight benchmark)": { "USD": { "n": 1, "median": 183, "min": 183, "max": 183, "p25": 183, "p75": 183, "mean": 183 } } } }, "rows": [ { "source": "Result Calls - plumbing leads", "url": "https://resultcalls.com/solutions/plumbing-leads", "figure": "$24.85 ", "value": 24.85, "unit": "USD", "vat": null, "axis": { "channel": "pay per call (Result Calls, own published rate)" }, "retrieved_at": "2026-09-12", "quote": "Our rates start as low as $24.85 per call, but the exact price per call depends on your business category, the services you offer, and your coverage area.", "source_class": "primary-provider-own-site", "text_sha256": "5aa9cd1a42fa8d551150c12669c6975d8fdf46c4cedcec6e70d53924d340322a" }, { "source": "Networx - contractor leads", "url": "https://www.networx.com/networx-leads", "figure": "$14 ", "value": 14, "unit": "USD", "vat": null, "axis": { "channel": "shared marketplace lead (Networx, own prepaid price)" }, "retrieved_at": "2026-09-12", "quote": "Our most popular plan is the prepaid system that allows contractors to pre-buy leads (each lead costing anywhere from $14 to $100 each).", "source_class": "primary-provider-own-site", "text_sha256": "89c08b9499e87b1e515e42dee8391f9d32debb805c4849a62cd291db54df6bb5" }, { "source": "99 Calls - Google Ads lead costs for plumbers", "url": "https://99calls.com/blog/google-ads-lead-costs-plumbers", "figure": "$130 ", "value": 130, "unit": "USD", "vat": null, "axis": { "channel": "Google Ads (99 Calls client median)" }, "retrieved_at": "2026-09-12", "quote": "Median plumbing lead costs ranged from $130 to $268 during the first seven months of 2026.", "source_class": "secondary", "text_sha256": "0abb03cfb33eba3ebee599b2100ccffe7638a5daf3ba83b523fda9262ada1ae3" }, { "source": "SearchLight Digital - plumbing Google Ads cost per lead", "url": "https://searchlightdigital.io/plumbing-google-ads-cost-per-lead/", "figure": "$183.", "value": 183, "unit": "USD", "vat": null, "axis": { "channel": "Google Ads non-branded (SearchLight benchmark)" }, "retrieved_at": "2026-09-12", "quote": "Based on the SearchLight revenue attribution platform benchmark data, which tracked $14.6M in non-branded Google Ads spend across 524 plumbing contractors and 2,554 non-branded and PMAX campaigns from January through March 2026, the average cost per lead (CPL) for plumbing on Google Ads in the United States is $183.", "source_class": "secondary", "text_sha256": "65f592d1e2569b1d27d943a5ae6803fcb2f2f55356274ec4710de32d79d814a4" } ], "not_published": [ { "source": "Service Direct - pay per lead costs", "url": "https://servicedirect.com/pay-per-lead-costs/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Service Direct - plumbing leads", "url": "https://servicedirect.com/plumbing-leads/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "33 Mile Radius - plumbing leads", "url": "https://www.33mileradius.com/plumbing-leads/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "33 Mile Radius - lead generation services", "url": "https://www.33mileradius.com/services/lead-generation/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "PlumbingSEO.agency - pricing", "url": "https://plumbingseo.agency/services/pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Sprout Sage Solutions - SEO for plumbers cost", "url": "https://sproutsagesolutions.com/seo-for-plumbers-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Sprout Sage Solutions - plumber website design cost", "url": "https://sproutsagesolutions.com/plumber-website-design-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Helium SEO - plumber digital marketing agency", "url": "https://helium-seo.com/plumber-digital-marketing-agency/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Augernaut - how much does plumbing marketing cost", "url": "https://augernaut.com/how-much-does-plumbing-marketing-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BuiltRight Digital - plumbing SEO cost", "url": "https://builtrightdigital.com/plumbing-seo-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BuiltRight Digital - plumbing web design cost", "url": "https://builtrightdigital.com/plumbing-web-design-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BuiltRight Digital - plumbing lead generation cost", "url": "https://builtrightdigital.com/plumbing-lead-generation-cost/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BuiltRight Digital - top plumbing marketing agencies", "url": "https://builtrightdigital.com/top-plumbing-marketing-agencies/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Skill Mammoth - best plumbing SEO companies", "url": "https://skillmammoth.com/blog/best-plumbing-seo-companies", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Service Hero Marketing - how much do plumbing leads cost", "url": "https://gowithhero.com/blog/how-much-do-plumbing-leads-cost", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "LeadTruffle - Angi Leads cost for contractors 2026", "url": "https://www.leadtruffle.co/blog/angi-leads-cost-pricing-contractors-2026/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Hook Agency - Angi Leads reviews", "url": "https://hookagency.com/blog/angi-leads-reviews/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Astra Results - HomeAdvisor plumbing leads", "url": "https://astraresults.com/blog/post/may-2026/home-advisor-plumbing-leads", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "PipelineOn - how much does Thumbtack charge per lead", "url": "https://pipelineon.com/blog/how-much-does-thumbtack-charge-per-lead/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Clicks Geek - we tested 9 pay per lead services", "url": "https://clicksgeek.com/pay-per-lead-services/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Aged Lead Store - home improvement leads cost by state", "url": "https://agedleadstore.com/home-improvement-leads-cost-2025-guide-by-state-service-type/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Be Seen Contractors - contractor cost per lead by trade 2026", "url": "https://beseencontractors.com/guides/contractor-cost-per-lead-by-trade-2026/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Stork Leads - cost per lead price", "url": "https://storkleads.com/blog/cost-per-lead-price", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "PlumbingSEO.agency - how much does digital marketing cost for plumbers", "url": "https://plumbingseo.agency/blog/how-much-does-digital-marketing-cost-for-plumbers-in-2026", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "PlumbingSEO.agency - SEO versus PPC for plumbing", "url": "https://plumbingseo.agency/blog/seo-vs-ppc-plumbing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Ronkot - pay per call plumbing leads", "url": "https://www.ronkot.com/pay-per-call-plumbing-leads/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Wix - plumbing website costs", "url": "https://www.wix.com/blog/plumbing-website-cost", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Hook Agency pricing", "url": "https://hookagency.com/pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Comrade Digital Marketing - home service growth plans", "url": "https://comradeweb.com/pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Contractor Gorilla - commercial SEO", "url": "https://contractorgorilla.com/commercial/seo/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Google Local Services Ads - how costs work", "url": "https://support.google.com/localservices/answer/6224841", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "ServicePro - home services marketing agency cost 2026", "url": "https://servicepro.co/blog/home-services-marketing-agency-cost", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Construction Marketing Services - SEO cost for contractors", "url": "https://constructionmarketingservices.com/seo-cost-for-contractors/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Procured - Thumbtack pricing for professionals", "url": "https://procured.us/articles/thumbtack-pricing", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "BaaDigi - Networx leads contractor review", "url": "https://www.baadigi.com/blog/networx-leads-review", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Construction Lead Pro - Angi alternatives for contractors", "url": "https://constructionleadpro.com/angi-alternatives-for-contractors/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "the lead channel universe", "url": "https://clicksgeek.com/pay-per-lead-services/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://servicedirect.com/pay-per-lead-costs/", "label": "Service Direct - pay per lead costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://servicedirect.com/plumbing-leads/", "label": "Service Direct - plumbing leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.33mileradius.com/plumbing-leads/", "label": "33 Mile Radius - plumbing leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.33mileradius.com/services/lead-generation/", "label": "33 Mile Radius - lead generation services", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://plumbingseo.agency/services/pricing", "label": "PlumbingSEO.agency - pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://resultcalls.com/solutions/plumbing-leads", "label": "Result Calls - plumbing leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://sproutsagesolutions.com/seo-for-plumbers-cost/", "label": "Sprout Sage Solutions - SEO for plumbers cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://sproutsagesolutions.com/plumber-website-design-cost/", "label": "Sprout Sage Solutions - plumber website design cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://helium-seo.com/plumber-digital-marketing-agency/", "label": "Helium SEO - plumber digital marketing agency", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://augernaut.com/how-much-does-plumbing-marketing-cost/", "label": "Augernaut - how much does plumbing marketing cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://builtrightdigital.com/plumbing-seo-cost/", "label": "BuiltRight Digital - plumbing SEO cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://builtrightdigital.com/plumbing-web-design-cost/", "label": "BuiltRight Digital - plumbing web design cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://builtrightdigital.com/plumbing-lead-generation-cost/", "label": "BuiltRight Digital - plumbing lead generation cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://builtrightdigital.com/top-plumbing-marketing-agencies/", "label": "BuiltRight Digital - top plumbing marketing agencies", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://skillmammoth.com/blog/best-plumbing-seo-companies", "label": "Skill Mammoth - best plumbing SEO companies", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://gowithhero.com/blog/how-much-do-plumbing-leads-cost", "label": "Service Hero Marketing - how much do plumbing leads cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.leadtruffle.co/blog/angi-leads-cost-pricing-contractors-2026/", "label": "LeadTruffle - Angi Leads cost for contractors 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hookagency.com/blog/angi-leads-reviews/", "label": "Hook Agency - Angi Leads reviews", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://astraresults.com/blog/post/may-2026/home-advisor-plumbing-leads", "label": "Astra Results - HomeAdvisor plumbing leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://pipelineon.com/blog/how-much-does-thumbtack-charge-per-lead/", "label": "PipelineOn - how much does Thumbtack charge per lead", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clicksgeek.com/pay-per-lead-services/", "label": "Clicks Geek - we tested 9 pay per lead services", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://agedleadstore.com/home-improvement-leads-cost-2025-guide-by-state-service-type/", "label": "Aged Lead Store - home improvement leads cost by state", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://beseencontractors.com/guides/contractor-cost-per-lead-by-trade-2026/", "label": "Be Seen Contractors - contractor cost per lead by trade 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://storkleads.com/blog/cost-per-lead-price", "label": "Stork Leads - cost per lead price", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://99calls.com/blog/google-ads-lead-costs-plumbers", "label": "99 Calls - Google Ads lead costs for plumbers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://searchlightdigital.io/plumbing-google-ads-cost-per-lead/", "label": "SearchLight Digital - plumbing Google Ads cost per lead", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://plumbingseo.agency/blog/how-much-does-digital-marketing-cost-for-plumbers-in-2026", "label": "PlumbingSEO.agency - how much does digital marketing cost for plumbers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://plumbingseo.agency/blog/seo-vs-ppc-plumbing", "label": "PlumbingSEO.agency - SEO versus PPC for plumbing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ronkot.com/pay-per-call-plumbing-leads/", "label": "Ronkot - pay per call plumbing leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.wix.com/blog/plumbing-website-cost", "label": "Wix - plumbing website costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://hookagency.com/pricing/", "label": "Hook Agency pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://comradeweb.com/pricing/", "label": "Comrade Digital Marketing - home service growth plans", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.networx.com/networx-leads", "label": "Networx - contractor leads", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://contractorgorilla.com/commercial/seo/", "label": "Contractor Gorilla - commercial SEO", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://support.google.com/localservices/answer/6224841", "label": "Google Local Services Ads - how costs work", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.thumbtack.com/pro/", "label": "Thumbtack for professionals", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.modernize.com/pros", "label": "Modernize for pros", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://servicepro.co/blog/home-services-marketing-agency-cost", "label": "ServicePro - home services marketing agency cost 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://constructionmarketingservices.com/seo-cost-for-contractors/", "label": "Construction Marketing Services - SEO cost for contractors", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://procured.us/articles/thumbtack-pricing", "label": "Procured - Thumbtack pricing for professionals", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.baadigi.com/blog/networx-leads-review", "label": "BaaDigi - Networx leads contractor review", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://constructionleadpro.com/angi-alternatives-for-contractors/", "label": "Construction Lead Pro - Angi alternatives for contractors", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clicksgeek.com/pay-per-lead-services/", "label": "the lead channel universe", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 4 of the 41 named sources that could be read published a usable figure; 37 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 371 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per channel per metro: the published or contractor-reported cost per lead, the exclusivity (how many contractors the lead is sold to), the booked rate where it is published, and from those the COST PER BOOKED JOB, which is the only number that compares a $25 shared marketplace lead with a $150 exclusive call; beside it the agency retainer band from the agencies that publish one and the share of the market that publishes nothing at all", "embed": "

14 to 183 USD

4 published figures, Plumbing Lead Channel Price Index, across 4 sources, read 12 September 2026

Source: RoughInDesk Plumbing Lead Channel Price Index
" }